The Movement
March 18, 2010
Community
(8 comments)
by Rachel Tasch president, Congregation Beth Am, Los Altos Hills, CA
"There is movement in this room," said Rabbi Eric Yoffie, president of the Union for Reform Judaism (URJ), in summary of a two-day meeting I attended in Atlanta. "There is movement in this room," he repeated, to emphasize the depth of conversations and experiences shared by the participants, who are leaders of 25 of the largest congregations in the URJ. Every two years, this meeting of large congregations is convened, to focus our efforts on the biggest challenges we face as the primary address of progressive Jewish life in North America.
The themes brought out at the conference included:
- The challenge of demographics - our adult population is aging and the generation under 50 is not necessarily affiliating at the same rate
- The challenge of financial stability - our operating expenses rise faster than our revenues, so we need to find multiple avenues to achieve the revenue needed
- The challenge of articulating clearly the value of synagogue membership (to a generation with many choices and few barriers) and the value of the Union itself.
This last point, the value of the Union, inspired me to do a better job of educating our membership about the larger Reform Movement of which we are a part. How many of us understand what it means not just for us to belong to Beth Am, but the Beth Am belongs to the URJ? Did you know we pay "dues" to support the URJ just like you pay to support Beth Am? Of those dues, which are substantial at about 6% of our budget, about half go to support Hebrew Union College-Jewish Institute of Religion, the seminary where all of our Jewish professionals train (called "the College"). And the other half go to support operations of the URJ that benefit us all, including the system of summer camps (like our Camp Newman-Swig), the Religious Action Center in Washington, DC, our advocacy activities in Israel, and the staff of congregational specialists. Both the College and the Union have undergone major restructuring over the past year to reflect the new realities of decreased revenues, and they have emerged as leaner, more efficient operations (see more on the restructuring efforts). At Beth Am, we are served by the large congregation specialist, who has been invaluable to my work as president by connecting me with other congregations who have faced similar situations and can offer advice.
These connections with other presidents remind me that, as special a congregation as Beth Am is, we are part of a larger network of special Jewish places, 900 of which are part of the URJ. There is strength in our numbers. Through our movement and our determination to face challenges, we continue to shape a vibrant Jewish life in North America.
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Rachel's article really talks to me, because twenty years ago I was attending meetings of presidents of large congregations, and we were talking about the same issues -- demographics, finances, the value of membership, and the value of the Union.
Following my congregational presidency, I became a member of the Union Board and of the MUM Committee, and I also began facilitating strategic planning workshops for congregations from coast to coast, most of them mid-sized -- and found through these exposures to hundreds of congregations that the problems of demographics, finances, membership, and communicating the value of the Union transcend congregational size.
Although the problems tend not to change, the world around us does, and every congregation needs periodically to do its own SWOT analysis -- examining its Strengths and Weaknesses, its Opportunities and Threats. The opportunities and threats are external -- you have to live with them and adapt to them because you can't control them. But your strengths can be exploited and your weaknesses corrected.
Beyond that, my observations on the important issues Rachel has called to our attention are too diverse and diffuse to be handled in a blog comment -- but I'll be back over the next few weeks responding at greater length on a point by point basis.
Meanwhile, I applaud congregational presidents, who probably have no idea going into their tenure that they are entering the most aggravating and the most gratifying experience imaginable. Three cheers for all who do the holy work of synagogue governance, but three cheers more for those who do it at the top leadership level!